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My reason for creating this brand is super simple.
I live a really busy lifestyle, sometimes applying my makeup in the craziest places, and I desperately needed a beauty brand that understood this.
The Subtl Beauty stack was a solution born out of a need, and I'm so happy to be able to share it with you.
- Rachel Reid, Founder & CEO
While I initially developed the Subtl Beauty Stack for myself, I quickly learned that other women share my same needs in their own way, and so Subtl Beauty became theirs as well...
For Anissa, who uses her 11am window between meetings to do her makeup.
For Shannon, who only travels with a carry-on suitcase.
For Melissa, who likes to touch-up before happy hour.
For Meredith, who applies her makeup in her car before meeting with her clients.
For Mallory, who gets ready for work at the gym in the morning.
For Lindsay, who is backpacking across Europe right now.
For Cindy, who applies her makeup at her kid’s bus stop.