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subtl beauty concealer expansion launch concealer arm swatches

12 months in the making! WOW.

November 22, 2019 1 min read

It's been 12 (long) months in the making and our new (19) concealer shades are here! While this is good news, we wanted to share our thought process behind the launch.
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women applying makeup in mirror

NYC's popular makeup counter

November 18, 2019 1 min read

In the city that never sleeps, women are constantly on-the-go and runway ready. Where do all of these women go to freshen up or apply their makeup?! We have the secret makeup counter.
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Nikita Dragun, popular YouTuber with millions of subscribers

The YouTube Beauty World

October 12, 2019 1 min read

Should YouTuber's get recognition in the beauty industry?
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Subtl Beauty Kickstarter Rewards

Subtl Beauty Kickstarter Rewards

September 07, 2018 2 min read

Subtl Beauty is launching on Kickstarter on 09.20 so we decided to share our rewards with you early. Check them out.
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