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subtl beauty concealer expansion launch concealer arm swatches

12 months in the making! WOW.

November 22, 2019 1 min read

It's been 12 (long) months in the making and our new (19) concealer shades are here! While this is good news, we wanted to share our thought process behind the launch.
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women applying makeup in mirror

NYC's popular makeup counter

November 18, 2019 1 min read

In the city that never sleeps, women are constantly on-the-go and runway ready. Where do all of these women go to freshen up or apply their makeup?! We have the secret makeup counter.
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Nikita Dragun, popular YouTuber with millions of subscribers

The YouTube Beauty World

October 12, 2019 1 min read

Should YouTuber's get recognition in the beauty industry?
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How to pack cosmetics into a carry-on for travel

How To Pack Your Makeup For Travel

March 19, 2019 3 min read

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Don't Throw Away Your Pressed Powder, Use This Hardpan Hack Instead

Don't Throw Away Your Pressed Powder, Use This Hardpan Hack Instead

December 31, 2018 2 min read

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