FREE SHIPPING Domestic orders over $45 | International orders over $85


Your Cart is Empty

How to: Apply your makeup for your face shape

November 13, 2019 1 min read

model kayla belovich for subtl beauty

Have you ever noticed how bland your skin looks after applying foundation?

While great for discoloration and blemishes, foundation also hides the dimension in your face, creating a completely blank canvas. In order to bring life back into your face, you’re going to need to reach for products like lip cheek, bronzer, and highlighter.

Knowing how and where to apply these products can make or break your makeup look, and at the core of this idea is having a good understanding of your face shape. While I may start my bronzer at my temples, you may need to frame your face differently.

To help you with this, we found an article that highlights makeup techniques for every face shape. Check it out.

Also in Beauty Tips and Trick for Women On-the-Go

subtl beauty concealer expansion launch concealer arm swatches
12 months in the making! WOW.

November 22, 2019 1 min read

It's been 12 (long) months in the making and our new (19) concealer shades are here! While this is good news, we wanted to share our thought process behind the launch.
Read More
women applying makeup in mirror
NYC's popular makeup counter

November 18, 2019 1 min read

In the city that never sleeps, women are constantly on-the-go and runway ready. Where do all of these women go to freshen up or apply their makeup?! We have the secret makeup counter.
Read More
woman with curly hair and white coat for a capsule wardrobe
Don't buy that green shirt, do this instead.

November 13, 2019 1 min read

Take the minimalist approach from your wardrobe to your makeup.
Read More

Can't find your shade? Tell us the brand you're using and we will get it added to the matrix